Practical advice on catching email mistakes before send, and building an approval process your clients actually trust.
A complete pre-send email QA checklist — merge tags, broken links, spam triggers, and deliverability, all in one place. Run it before every client send, or automate it entirely.
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A practical client approval workflow: one named approver, one review link, version control and a record of who approved what. Includes a template.
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Raw test sends break merge tags and get vague feedback. Here's a cleaner way to get a clear, provable sign-off.
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Broken merge tags, missing UTM parameters, and CAN-SPAM violations don't just embarrass you — they cost clients trust.
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